Where Instinct meets Insight

I’m Erica Moloney, founder of Rare Leopard and a Melbourne-based marketing and communications strategist.

For more than 20 years, I have worked across brand, marketing, public relations, content, partnerships and events.  Guided by both instincts and insights, I help organisations clarify what they stand for, communicate their value and build stronger relationships with the people who matter to them.

My experience spans strategic advisory and hands-on delivery, on both the agency and client side of the marketing equation. I have developed brand and communications strategies, led integrated campaigns, shaped thought leadership, created content, managed complex stakeholder environments and helped businesses navigate periods of change.

Alongside that experience, my background in psychology gives me a practical understanding of how people perceive information, form opinions, and make decisions. I use systems thinking to see how the different parts of a business connect, so the work addresses underlying challenges rather than isolated symptoms.

One of the most valuable things I bring to my work is an extensive network across the media, industry and complementary service providers. I've built these relationships over many years through genuine rapport, mutual respect, and a natural ability to connect people around opportunities that work for everyone. This provides the perfect landscape to identify opportunities, make useful introductions and bring the right people together quickly.